Campbell Kids were first used as part of an advertisement for the Campbell Soup Company in 1906 and were created by Grace Drayton, a popular illustrator of the day. The kids were used in magazine and newspaper ads until about 1951. They were presented again in 1966 and redesigned in 1983 with a slimmer, more contemporary appearance.

Bicentennial Campbell Kids were introduced in 1976 to commemorate the bicentennial of the United States. They are They are 10" tall, fully jointed, and made of vinyl. The come dressed in their original Colonial costumes which are complete and in excellent condition. The one flaw is that the boy's tri-corner felt hat has some moth holes in it.